— Popular New ‘Hybrid’ Store Concept Melds Together the Worlds of Online with Bricks and Mortar; Joins Other Digitally Native Brands Recently Added to Pyramid’s Portfolio, Including UNTUCKit and LoveSac —
ALBANY, NY – Pyramid Management Group, one of the largest, most innovative, privately-held shopping center developers in North America, today announced the addition and opening of the first Amazon 4-Star store in its portfolio at the company’s dynamic Crossgates complex in Albany, New York. The opening of the 4,500 square foot store marks Amazon 4-Star’s first foray into the Capital Region’s brick and mortar retail scene, and adds to the growing list of digitally native brands that continue to recognize the importance of maintaining a brick and mortar presence across Pyramid’s portfolio of premier shopping, dining and entertainment destinations.
Amazon 4-Star embodies a remarkable convergence of the world’s largest online marketplace with its material opposite: brick and mortar retail stores. While Amazon has in recent years led a seismic shift in how consumers shop, it is also clear that the benefits of leasing physical stores are significant as part of a successful omni-channel retail strategy.
“We are thrilled to welcome the region’s first Amazon 4-Star to Crossgates, the Captial Region’s premier shopping, dining and entertainment destination,” said Stephen J. Congel, CEO of Pyramid Management Group. “Not only does their arrival bode well for our shoppers who have been eager for the brand’s opening, but it also illustrates how Pyramid works tirelessly to stay ahead of the curve and how our properties present incredible opportunities for brands looking to capitalize on maintaining both an online and brick and mortar presence. Bringing digitally native brands such as Amazon 4-Star to our properties has been and remains a key focus of our leasing teams who are always looking for ways to raise the bar on our many retail offerings.”
Amazon 4-star is one of several new tenants to join the Crossgates lineup of experiential retail. The new tenants joined an impressive array of national brands and retail concepts including Apple, lululemon, Athleta, Pottery Barn, Williams Sonoma and many others.
For more information about Crossgates, click here: https://www.shopcrossgates.com/
Crossgates is the Capital Region’s premier shopping, dining and entertainment destination offering an impressive selection of national brands and the newest retail concepts. The center is anchored by Macy’s, JCPenney, Dick’s Sporting Goods, and Best Buy, while offering more than 180 retail shops, including Apple. Crossgates offers 10 entertainment venues and over 20 on-site eateries, such as Dave & Buster’s, Apex Entertainment, Skyloft Live Music, The Standard, and Regal Cinemas with IMAX, or simply relax at our award-winning day spa, Spa Mirbeau. Combined with a dual-branded 192-room Homewood Suites and Tru by Hilton, Crossgates is your destination to EAT. SHOP. PLAY. STAY. Additional information regarding Crossgates can be found at shopcrossgates.com, Facebook, Instagram, and Twitter.
About Pyramid Management Group, LLC
Pyramid Management Group is one of the largest, most innovative, privately-held real estate developers in the northeast. Headquartered in Syracuse, New York, Pyramid’s portfolio of dynamic shopping, dining and entertainment destinations and expanding hospitality presence dominate the northeast with 14 properties located throughout New York and Massachusetts. For 50 years, Pyramid has built its reputation on being first, fast, ahead of the curve and always what’s next, leading the industry in combining the best elements of traditional retail with world-class dining and entertainment, all under one roof. For more information, visit www.pyramidmg.com